Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Company / Technology
When you started your business, did you ever imagine that your life would just be a case of juggling tax returns, IT support issues, payrolling, recruitment, and lots of other areas that were not central in your business plan? The chances are that when you got into the business, it was because you had a passion and insight into the field you were entering. You...
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Business / Startups
There is nothing quite like starting your own business to learn how much you don’t know in terms of being a leader. We all suffer those crises of confidence, or we hit walls financially, emotionally, or sometimes, it’s to do with the employee that we have hired. We can’t get it right all of the time, and as such, if you feel that everything is...
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Business / Marketing
Trade events are a great place to showcase your business, find new customers, and network with other business leaders so you can form relationships that may benefit you in the future. But you’re up against a lot of competition at a trade show and if you don’t do something to get yourself noticed, you won’t see any of the benefits. People are going to see...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
