Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Marketing
When managing a business, the main goal (aside from making money) should be to stay with the times and think about the aspects of the day-to-day running that make the business what it is. In order to be successful and stay innovative, relevant and improve upon the overall productivity. This is where outsourcing specific tasks come into fruition. There may be areas in which this...
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Health
It is essential to manage the health of your employees to the extent that you can. However, if you press too hard, this can also become quite intrusive. Certain protective elements such as drug testing is known to be a worthwhile and accepted need within the flow of business life, but how could you also ensure that staff are taking care of themselves as you...
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Business / Technology
Criminals are targeting small businesses now more than ever before. It doesn’t matter what industry you work in either because if you’re not equipped to cope with the onset of a cyber-attack then your business will most certainly suffer. Of course, it’s not just cyber attacks that you need to worry about either because you also need to think about your physical business security as...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
