Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Company
Your customers are at the very heart of everything that you do. To encourage customer loyalty and continue to grow, it’s vital to prioritise high levels of service. If you’re looking for a few ways to up your customer service game- the following should come in handy! Use a CRM A customer relationship management system (CRM) works to digitally organise and manage the exchanges with...
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Business / Marketing
As a twenty first century startup, you need your online presence to be exceptional. Your brand needs to be visible, you need to have a presence that is easy to find, and you need to be able to compete with your already well established industry rivals. Finding your feet within your sector is difficult enough without having the online presence to back up your business...
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Image Source Nowadays, the marketplace is competitive. This may sound like a sweeping statement. But when it comes down to it, regardless of what area you decide to specialise in, what goods you decide to put out there, or what services you may be considering providing, it’s highly likely that there other small business out there with similar ideas, products and services. The rise of...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
