Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Marketing
Consumers gravitate towards businesses with appealing brands. A company’s brand is its identity. Two fast-food restaurants might serve the same food, but if one of them is called McDonald’s, Subway, or Burger King, then a consumer is probably going to choose that option over the restaurant they don’t know. Branding gives people a sense of certainty. It tells them that they’re choosing a reliable and...
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Company
In the world of business enterprise and competition, most of us understand that the strongest and best businesses usually rise to the top, while the worst often fall to the bottom. In some cases, this is not true. For example, some might decry the market share that Apple has over the market compared to the prices they charge for the products they currently put out....
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Business / Money Matters
There are so many reasons why your small business might be losing out on money. Some of them are obvious, but others are not so much. If you want to make the right changes then you need to identify the root cause first. Bad Accounting If you want to have any chance of business success, you need to know your numbers. If you don’t then...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
