Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Ecommerce / Marketing
If you are looking at starting up an online business, ecommerce absolutely has to be one of the best ways to go about it. This is a well-known and pretty successful business model, for the simple fact that you can usually pretty easily get it set up and built fast – and hope to be turning a profit pretty soon. Of course, there are always...
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Business / Startups
It’s no sin to take steps towards expanding an office, but it can be a problem to poorly manage this or to take it for granted. It’s important that you do everything you can to avoid becoming one of those firms with more money than sense, even though this seems like a good problem to have. Carefully managing an office expansion falls into this category....
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Company
Corporate espionage can often seem like something that only happens in the movies. We imagine Jason Statham or worse Tom Cruise, rappelling in from the rooftops in a stealth suit, creeping along our office floor until they get to the ‘mainframe terminal’. They hack this in record speed, accessing our files which contain information on every wrong we have ever committed, only to escape like...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
