Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
When you think about robots, you’re probably picturing something out of a sci-fi movie. But technology moves fast and robots are becoming a lot more common. You might not have considered using robots in your business before, but it’s something that you should definitely think about. The technology is already there and some of your competitors are using it, which means that you are falling...
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Design
There are a lot of reasons that a business might struggle. It could be that the economy is bad or maybe you aren’t marketing your products in the right way. Some businesses struggle because they don’t manage their finances very well and they end up spending all of their money. In all of these cases, the idea and the product isn’t the problem, it’s the...
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If you want your business to be around for years to come, you will need to do more than just turn a profit. In fact, you will need to future proof your business, that is, lay the groundwork to ensure its continued success in the future. Something that can be quite a challenge, with the way that market landscape changes so quickly these days. However,...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
