Credit – CC0 Licence There are many advantages to becoming a more environmentally friendly business. Of course, the obvious one is that it will help to keep the planet alive. But, being greener could also save you money, and it will definitely help you to build a positive reputation attracting more customers and better staff. It’s certainly worth doing. But, one problem that many small...
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Business, Digital Marketing / 10 Jul 2016
Reactive Marketing – What it is and why it rarely works
Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
Business, Startups / 05 May 2016
What to do with a Great Idea
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Business, Digital Marketing / 02 Mar 2016
Marketing Online: Common Mistakes
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Marketing
A small business has a lot to deal with. A lack of marketing knowhow and power to carry out a campaign. A whole host of competitors on the market. And more often than not, technology troubles, and having access to less digital resources than a company with a longer history and a whole heap of more funding does! That’s why a mobile application would be...
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Business / Company
As time goes by, we’ve seen the traditional definition of HR become somewhat outdated. No matter what your industry, you’ll want to move with the times. It’s vital to keep up with new demands and changes in the marketplace as they occur. If you’ve got a sneaky feeling that your HR department needs a modern revamp, read on. Automate for less admin The first and...
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About Me
Sharni-Marie Barney
Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
