Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups
You are finally up and running your dream business. It feels great, doesn’t it? All that hard work and investment is finally beginning to pay off. However, it can also feel a little bit daunting. If you are feeling overwhelmed at times, do not worry – it is perfectly normal. There is so much to take on board and to try to remember, and it...
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Digital Marketing / Ecommerce
Running an online retail business puts you in a very competitive field. There is a lot of competition out there, which means the pressure’s on to do things better, faster, smarter. Not only that, but you need to make sure you’re giving the customers what they want. How can you ensure your eCommerce business becomes a must-visit destination? Take a look at some of the...
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Business / Startups
Building a successful business and turning a profit is obviously a good thing, but it does come with its downsides. When you start making good money, your business is more of a target for crime. There are a lot of different ways that criminals could target your business and if you are the victim of a crime, it could cause you some serious problems in...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
