Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Brand / Marketing
Companies undergo a rebrand for a number of different reasons, such as changing their offerings and requiring a new message to reflect this or needing to modernize their look to stay relevant with the changing times, or in some cases companies simply want to start afresh and turn over a new leaf and a rebrand can help them to reinvent themselves. Although rebrands can be...
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Startups / Work From Home
Working from home is a fantastic solution for many startups. Saving on office rental fees, allowing you to set your own hours and having everything you need at your fingertips makes it the ideal solution for many entrepreneurs. Sure, it comes with its own issues. It can be harder to switch off at the end of the day and you do risk the possibility of...
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Business
There are so many qualities that the perfect entrepreneur should have. One of the most important, and one that is going to be shared by many of the most successful business people, is attention to detail. This ability to pay close attention to the smaller micro things is something that is always going to be important. But it is necessary to understand why that is...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
