Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
When you first started your business, you probably would have settled for just winning some customers and finding any level of success. But once you’ve achieved that, it’s worthwhile setting new targets for yourself. This will help to keep you on your toes and give you something to work towards. Plus, you never know the heights that your business might be capable of reaching. Of...
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Business
Not all businesses need a physical office space these days, thanks to remote working and the tech that allows it to happen, but if your business is one that does need an office, perhaps because your team benefits from hybrid working or because you need space for manufacturing (or just because you happen to want an office – there doesn’t have to be a reason),...
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Business / Startups
When it comes to setting up any small business it seems that the goal is to compete with the bigwigs. While smaller businesses may have an understanding of how to improve efficiency and ensure that they are able to do what big businesses can, the fact is that there are small businesses that could learn big lessons from their larger counterparts. Here are some of...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
