In old stories of wizardry and djinns, knowing the name of an entity of a person gives you power over them. The magicians of the Middle-East, if you are to believe the stories, could only summon a djinn if they knew its name. Similarly, the djinn could turn its power against their master, if they ever discovered their birth name. You can find many books across most of the civilizations that refer to the importance of names. If you know how something or someone is called, you are said to be in a position of strength.

Nowadays, while there is less magic in the air, names have not lost any of their significant influence. In fact, in the business world, it’s fair to say that without a good name, you have no chance of keeping your company alive. It is, as the saying goes, all in the name.

 

There’s no good name without brainstorming

 

Find an inspiring name

Let’s start with the main name that you want your customers to remember: Your company’s name. You may not have thought about it, but when hundreds of businesses are created every day, it’s fair to say that customers can’t be blamed for not remembering or even noticing all of them. The safest way to attract their attraction is to pick a memorable name for your business. Local businesses can use a play on words to stand out in a crowded market, for instance. More and more companies are choosing to feature fun names, such as Little blue cats or Giraffe, as these are the combination of simple and memorable words. Similarly, your product names can also have a touch of creativity, such as printing beer bottle labels for ‘Dad’s favorite beer’ or ‘The one in a million brew’. Ultimately, the better the name, the easier it is to remember.

Get your wording right

The name is only one form of wording. You will also need to make sure that your digital titles – aka meta titles, which are the names of your web pages – are meaningful for crawler engines. Indeed, search engines need to be able to rank your online presence among others, and it’s fair to say that users who don’t know your business yet will first be looking for search terms that match their needs, from a description of the product they need to a plea to find a solution to their problems. That’s precisely why your keyword research is so important! The name of your papes need to reflect on users’ research by displaying the most relevant keywords: [primary keyword] | [company name]

 

Do your keyword research

 

Create curiosity and excitement

Last, but not least, there’s another name that you need to take into consideration in the online world, and it’s the name of your blog articles – aka your blog title. While meta titles are the technical name of the page; the actual title is the name of the content. It needs to be click-worthy to attract users. In the marketing industry, these titles are called clickbaits, and they aim to create a mixture of curiosity and excitement, such as ‘You won’t believe that this trick works!’.

 

Get those clicks!

 

In conclusion, there’s only one question left for you to answer: How much do you care about your name(s)?