Opening an ecommerce store is easier than it’s ever been before. People are linking shops to their blogs or launching stores from nothing. They are selling their own crafts on online sales sites like Etsy and going into partnership with other businesses. Selling online is simple. But, still, people open real-world stores. Some people don’t bother with an online shop at all, they launch in a brick and mortar shop, and they stay there. 

You might wonder why. Ecommerce is easy and profitable. Why bother taking the time to deal with issues like shop staff, rent, liability insurance, maintenance, and other bills, when you don’t need too. Online shopping is quickly catching up to real-world purchases, and even overtaking at some important times of the year, and that’s only set to continue as more and more people value the convenience and ease of online shopping. So, whether you are looking at CBD wholesale bulk to stock your shop or you are creating your own products, and asking yourself if a brick and mortar store is worth your time, here are some of the reasons that it is. 

People Trust People

People trust people much more than they trust things that they read on the internet, more so in this age of fake news. Online selling is quick and convenient, but people are more likely to ask a store assistant a question than they are to send an email. If they want to know more about your products or services they are more likely to ask a person, and trust their answer, than they are to spend time sending messages or researching online. This face to face contact is also a great way to build loyalty with your customers. Online, it’s much harder when it’s so easy to switch to a cheaper store. 

Senses Play a Role in Decision Making

Many people don’t just want to see a picture online before they commit to a purchase, especially if it’s important or expensive. They want to touch it. They want to see how to works or looks in real life. They want to smell it. A brick and mortar store is the only way to do this, without having to order more than you need and return things, which isn’t convenient at all. 

It can Compliment an Online Presence

Most people that have had brick and mortar shops for a while are starting to support them with an online presence. But, some people are going the other way too. They started online, but have seen a gap in the local market that they are keen to fill with a brick and mortar shop. The two work together, and it goes both ways. 

It’s Different

There are so many online stores. You can buy near enough everything on the internet. But high street shops are closing. You can no longer get everything in the real world. Online, thousands of other stores might sell similar products, on your local high street; you might be the only one.