When selling a niche product, you have a much smaller market to appeal to. This can have its advantages and its disadvantages. Whilst you have fewer potential customers out there willing to buy into your product, you also have less competition which means you’re able to attract a greater slice of this market.

The hardest part is of course finding these consumers. This often involves doing away with general marketing strategies and adopting more specific tactics. Here are just a few ways to market a niche product.

Sell your product to the right retailers

Retailers can help you to sell your product by exposing it to a larger market. However, you don’t want to go too broad when choosing a retailer.

Consider this NugSmasher Rosin Press at trimleaf.com – if you were to try and sell this to a generic home or gardening store it most likely wouldn’t find a market, but given the retailer specialises in technology for growers, it’s more likely to sell.

Most retailers will tell you if your product is too niche for them. After all, they want to make a profit on the products they sell too.

Get endorsements from influencers in your niche

You can help to sell your niche product by also getting endorsement from key influencers in your niche.

Social media influence is very big nowadays – by paying a celebrity to post a tweet endorsing your product, you could find that more people want to buy your product. This could include getting a famous chef to endorse a chilli sauce you’ve created or getting a famous vet or trainer to endorse your dog toy.

You can also get support from specific media outlets within your niche. This could include niche blogs, magazines and podcasts.

Image Source. Licensed under Creative Commons.

Make use of specific keywords with SEO

Niche products can sometimes be easier to optimise on search engines due to the lower competition. You may be able to target specific keywords related to your product that few other companies have used in order to achieve a place on the first page of Google.

There are keyword research tools such as Jaaxy that can tell you how regularly used a keyword is and whether you’ve got a chance of making it to the top of search engine rankings. These could be worth using to help you pick the most effective keywords.

Attend trade fairs within your niche

There may be a trade fair taking place that caters to your product’s niche. This could be a good place to try and sell your item as you’ll have all your key consumers in one place. Bear in mind that you will have to pay the costs of renting a stall and potentially printing off branded signage – this can make these events fairly expensive to organise and unsuitable to niche low value items that you’re unlikely to sell in bulk.