Branding your small business begins when you develop your startup idea. The process helps you create and nourish the concept to its fullest potential. While it is easier to think of logos or colour schemes, branding demands more than that. With over 60% of Australian startups failing to go past year three, it is helpful for small business owners to develop and maintain their marketing edge. While your branding success won’t happen overnight, these creative hacks will help your business build its identity in no time.

Get a professional headshot

You don’t upload your college yearbook photo and expect any businessman to take you seriously. Yes, looking smart and wearing a bright smile can add charisma to your personality. However, if you are a small business owner, get your best suits, top cap, and best pose for the perfect headshot. Nothing intrigues clients and creates a high-end business professional than an excellent professional photograph. Your appearance speaks a lot about your brand, and you wouldn’t want to underestimate that.

Enhance your presence on social media

Having decided to go professional, you would want to prepare your social media accounts for branding. At this point, you would like to forgo aliases and use your original name. While it’s okay to use aliases or nicknames for specific business types, it would be best to keep a professional vibe. That said, be active on your social media accounts and upload original, intriguing content to influence people with your strategies. While it is okay to utilise every social media platform, focus on your targeted audiences to avoid getting overwhelmed. You can later add up and continue cutting your way through any existing competition.

Take to the streets

Street art has become a significant feature in the mainstream media. There is so much buzz with street arts that it’s resonating with even the large corporations’ marketing strategies. For instance, famous brands like Gucci and Fendi are engaging artists to tap into the fantastic street culture to create viral content on social media. Meanwhile, traditional advertising forms like banner spring continue to dominate business marketing efforts due to their enhanced visibility and sales impact.

Offer free passes

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In the branding world, nothing generates attention like the word FREE. Yet, delivering freebies in the present age requires a bit of strategy and creativity to engage users and promote your free products and services. A free pass is an excellent chance to build your social media following and create leads to your business website. You may urge users to follow your social media account to unlock a free product or service. You may likewise offer free branded t-shirts for users who sign up to your mailing list. 

Here are a few but effective branding hacks for every small business owner to integrate into their strategy. If you are serious about developing and growing your small business, these creative ideas should be helpful. These small steps can add to your overall marketing efforts and yield significant value for your small business.