As a twenty first century startup, you need your online presence to be exceptional. Your brand needs to be visible, you need to have a presence that is easy to find, and you need to be able to compete with your already well established industry rivals. Finding your feet within your sector is difficult enough without having the online presence to back up your business clout. As a newbie entrepreneur, you are probably concerned with finances, funding and cash flow. However, you should never underestimate the importance of your online presence. Read on to find out how you can remain visible in three easy steps.

SEO

Search engine optimization is what every decent website needs. Your startup deserves to be found by customers with a need for your product or service. Make sure that you hire a reputable digital marketing company who have the knowledge in house to ensure that your website is on the first page of Google search results. You need to grow your brand quickly, so your site needs to be full of relevant keywords and have a solid AdWords campaign behind it. If you don’t have the skill set to achieve this, don’t try and blag it. Hire a firm to help hone your online presence through your website. They will take your goals on board and work to drive traffic to your site and boost sales.

Social Media

It’s vital that you link your website to your social media channels and blog. This interconnectivity will increase your online presence. Facebook, Twitter and Instagram all have their uses for business. As a new startup, you can use your social media channels as digital marketing tools. Instagram is the perfect vehicle for those working in a creative field. You can show off your wares, products and services via a grid of beautifully filtered images. Create a lifestyle to seduce your potential market. Twitter is perfect for those companies that enjoy talking to their potential customer base in a more informal tone. Remember, all social media channels are public and global so you have the potential to increase your visibility exponentially.

Website

You may be tempted to use a generic drag and drop website builder. This might be apt if you don’t want a unique or bespoke looking website. However, for those individuals who want a more aesthetically pleasing website that emulates their brand, a WordPress site is best. If you have no idea where to start when it comes to designing a site, hire a professional. If you are keen to give it a go yourself, opt for easy to navigate menus and always think about the visitor as you create your pages. Don’t overload with content and ensure that you make it easy to reach your shop or sales page. If a customer becomes frustrated, they will move on elsewhere.

Your online presence is vital in a world full of millennials. A great website, relevant and regularly updated social media pages and SEO enabled content will help your startup succeed.