Google Adwords can be a good choice for many small business owners in order to create more sales and leads. There’s opportunity to create faster results than with any other technique, although there are still stories of failed campaigns and sinking budgets out there.

Adwords can be a gamble at times, but making sure it’s right for your business before going ahead could mean making huge returns.

Is it right for you? Read on to find out…

 

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What Is Google Adwords And How Does It Work?

Google Adwords is made up of various networks. The system allows advertisers to pay for ads that show up on Google’s search results. You know those top results with the little green ‘ad’ box next to them? It’s those. They are usually the top 4 results.

If your ad shows up here, it goes without saying that more people are going to see it and you are likely going to get more site traffic. However, you will pay for every click that you generate, even if people don’t buy from you. That’s where it can get a little expensive. CPC, or cost per click, is the average price that you will pay for a click. There will be changes based on the terms chosen and the industry you’re in, though.  

 

Deciding If Adwords Is Right For You

Adwords can provide powerful results, and you can even expect to double your investment providing it is done right. You will need to go about analyzing the average cost per clicks in your industry and benchmarking that cost with conversion rates. This should give you an idea of how much you likely will have to spend in a given month and what returns you can expect to generate from your efforts. You basically want to make more money than it takes to acquire a customer, and you can usually do this if you provide a great service and they purchase from you once or twice a year. There are also things you can use to help you, such as an effective Adwords automation technique. However, Adwords may not be good for you if your product tends to sell better with pictures. If you feel you need picture to really show off your product,  Instagram is properly your best bet.

 

Doing Competitor Research Is A Must

If people are advertising on the search terms that you want to target, you need to research them. If there’s bidding on a term, chances are it is generating good sales. Competitor research is crucial!

 

Things To Remember

• Your quality score is very important
• Your Adwords campaigns need to be precise and focused to be effective
• You need to track your results; know if people are clicking on and using your ads, and if they buy
• Don’t overspend by paying attention to what you are bidding
• Make sure your landing page and website are as informative and high quality as possible to get the best results

 

Hopefully this has given you a good idea of whether Adwords is right for you – what will you do?