You’ve got a brand, and you’ve got plenty of different ways to brand it on the books. However, there’s no marketing method out there more effective at getting people interested than good graphic design. Your graphic design alone can make or break a potential customer’s perception of you, and it has a lot of power in both the traditional and digital world of advertising.

So let’s think about the relationship between what you’re selling and how you present it with the pointers below. There’s a lot of common trends that come into play when considering good graphic design, and you should know about them.

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Bend the Rules

You’ve got a design to come up with, and you’re remembering all the rules of your graphics class back at school – you need clear cut text that shows up on the background, you want a clear focal point for people to look at, and you need to find a good blend between whatever images and fonts you’re using.

However, there’s a good chance simply breaking all of these rules at once could be the best way forward for you. A lot of the most famous graphic designers out there have broken away from the mold with their art – you want a clear cut style that’ll become known for your brand, and sketching out a design and then another on top of it, and then merging all those ideas together is a great way forward.

Make Your Design Versatile

Whatever designs you come up with, whether they be logos or slogans or a website header, need to be versatile enough to be made into other forms of advertising media. They need to have the right scale and dimensions to them, to make sure they’re never warped when painted onto the side of a company vehicle, and to make sure they never become illegible when stuck onto product packaging. To make sure you’re not forgetting any potential advertising space in your quest to brand your company, there’s plenty of more information on methods like these.

Similarly, the designs you’re proud of need to be understandable to everyone who sees them, and don’t require anything more than a glance from a customer. This means they get the message that this brand is worth their time and attention, even if it’s only passing them on the street at a maximum 3 second exposure.

Know Your Colours

Colours are important to the human brain, and can evoke all kinds of reactions when paired with the right shades and tones. You want a graphic design that takes our relationship with colours to the extreme – they pass on messages without even needing to use words.

Market sectors will often use the same colours in their logos and company headers, and for good reason. Find out what colours have worked well for your field before now, and think about putting them to good use.

Your small business brand needs graphic design to thrive – pictures paint a thousand words, after all.