Everyone in this day and age is taking to the internet. Over the past few decades we have gone from slow and poor internet speeds to super fast broadband without the worry of disconnection and more importantly, costing our parents a small fortune for being on the internet for too long! With that, that’s why having your website up among the best is important to your business. Here are some details that you should be concentrating on with your website so that you can rest assured that it won’t let you and your reputation down.

 

Photo by Hal Gatewood on Unsplash

Design

It’s understandable that you want a design that will fit your business on your website. However, depending on the colour schemes of your company logo, this idea can soon become too much for a website and end up looking tacky. It’s always a good idea to put the investment into hiring a professional website designer so that you can get opinions from people who know what they are looking at.

Another issue that many websites suffer with is the quality of their photos. Many business owners try to cut corners by providing photos that they have taken themselves. While phone cameras are improving with each model, they will never quite live up to the quality of photo that you’d get from a professional photographer. Again, it’s worth the investment to hire a photographer to come and take some professional photos for your website.

Navigation

There’s nothing worse than landing on a website and it not being clear how to find what you went there for. While responsive websites are all the rage at the moment because of how smoothly they work, there are some designs that make it difficult for your customers to navigate around. Make sure that you use a website testing service like user testing so that you can be sure that your website is compatible for people with all kinds of internet experience.

Content

While you want to have content that shows your customers what you’re all about, it’s always a good idea to have a ‘blog’ section so that you can not only offer your products to your customers, but also offer them advice from within your blog. This could be instructions on how to use your products, troubleshooting, or even promoting products that will accompany yours perfectly. People will be more likely to stick around on your website; therefore more likely to buy what you’ve got to offer.

Contact

Finally, one of the most important things to have on your website is an up to date and working contact page. In this day and age the quickest place to get hold of someone is online, so make sure that your customers can easily contact you if needed!