Mobile technologies aren’t just the future. They’re also a huge part of the present, and they’ve been growing in importance for a few years now. Any business owner or person who works in sales, marketing or development needs to know that it’s essential to be familiar with the latest mobile tech. People carry their smartphones, tablets and other mobile devices all over, and it’s one of the best ways to reach your customers. If they’re attached to their devices, you can send a message straight into the palm of their hand. Check out some of these top ways to get a direct line to your customers’ mobile devices.

Emails

Email might be one of the oldest forms of internet communication, but it’s still an extremely useful one. The majority of people check their email more than once a day, which is even easier to do if you carry any kind of mobile device. It’s also possible to set up notifications so that every time an email comes in, the person immediately knows without having to open their email app. So emails are an excellent way to talk to people through their phones, tablets, and more. An important factor is getting the subject of your emails right, as it’s the first thing that your customers see each time.

 

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Mobile Apps

Mobile apps are a newer development, but they have quickly become crucial for marketing. Many businesses now have their own mobile apps to allow their customers to do various things. Mobile app development continues to be a growing field of increasing importance. Apps can help people to manage their accounts, make purchases or stay up to date with the latest news from a company. Some apps might just be fun games that help to promote a brand. Both mobile apps when they’re being used and the notifications you can send from them come in handy. Push notifications from apps can help you make sure people don’t forget about them.

Responsive Web Design

As well as having a dedicated mobile app, the use of excellent mobile websites is also essential. Businesses would once have had separate websites for desktop and mobile use, but now responsive design is favoured instead. A responsive website will adjust to fit different screens and platforms so that it’s functional and stylish whether someone is looking at it on a desktop computer, a smartphone or a tablet.

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Text Messages

Text messages are another way to get in touch with people via their mobile devices. This one is largely targeting phones, although some people receive text messages on other devices too. Like an email, the first words you choose are important if you want to get someone’s attention. You also need to keep text messages concise and preferably include a link to follow, or perhaps a code to text back to access a special offer. Smaller businesses might not choose to use text messages, but many larger companies do.

There are several great ways to get a direct line to people’s mobile devices. Find the best ones for your business.