If you are a just starting to build an online marketing sales funnel, design is more important than you would think. You will have to make every part of your customer’s buying journey easy and seamless, so you don’t have to spend a lot of money on administration, and your clients get the best possible service. Thanks to the recent developments in web design and software, it is easier than you would think. Find a few ways you can automate your online marketing and communication on a budget.

 

Email Lists

From day one, you will have to focus on getting people to sign up for your blog, your updates, and your newsletter. However, it is important that you understand that people have limited time to read emails, and you will have to compete with dozens of other companies sending out the same messages on a daily basis. You have to use your newsletters to brand your company and offer value for your subscribers. If you are looking for inspiration, click here for email newsletters and find the template that suits your brand and image.

 

Social Media Scheduling

You don’t necessarily need to hang out on social media all day to keep in touch with your existing customers and get the attention of potential clients. There are great software that will let you schedule posts up to a month ahead. Check out low-cost services, such as Buffer and Hootsuite, and manage all your company social media profiles on one platform. You will get content recommendations and detailed statistics on how your posts are performing.

 

Video Newsletters

 

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If you would like to stay in touch but don’t want to create content every week, you can make a series of videos and send them out to your subscribers every week. You might turn your content into a free training program that is informative and benefits your target market. Video newsletters are great to create special personal relationship with your subscribers.

 

Push Notifications

In case you are a local business and would like to get people to visit your shop for a discount or return regularly, you can use text messaging apps or push notifications to tempt them. This service will use the geo location of your clients’ phone and send them an alert on ongoing promotions and special offers, so you can get in touch with them when they are nearby and more likely to come to see you.

 

Shopping Cart and Marketing Software Integration

 

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Having a website is no longer enough to market to your customers. You also need to offer exceptional services and an easy way to search, shop, and contact customer services. If you get a marketing software and shopping cart integrated into your site, you can automate the sales and marketing process and make it easier for your target market to buy from you.

Whether you are looking to get new customers or stay in touch with your existing clients, automating your sales and marketing processes can pay off. Take advantage of the latest technology and offer a better experience for your website visitors.