We no doubt all have at least one promotional pen, that we used and can’t remember where we picked it up. What we do remember is the brand that is on it. Promotional materials are a smart way to get people to advertise for you, for very minimal cost. Logos on tote bags and even mint jars all play their own integral part of subliminal marketing. If you are looking for larger events or to kit out your office space you’ll need to browse online.

But what products work best for this? Let’s take a look!

Millions and millions of people catch the tubes every day, imagine having your logo on a portion of those card wallets? This won’t be the cheapest to produce, but they will be used for years – if the quality is right. Each time they take the card wallet out to show it is a small branded payoff.

Most companies use photographic ID and electronic toggles to get into their works building. Not everyone will be in love with wearing their jobs lanyard, and usually, you can swap to something you like. So spend some time creating a lanyard that isn’t just your logo repeated, but something cool.

Reusable cups are big business. Many coffee shops will give money off when people take in a reusable cup nowadays. It’s worth cashing in on that craze and producing your own branded reusable cup. You can add these into goodie bags, run social media giveaways, and even hand them out around town. What matters is, not only are you doing your bit for the environment, but you are becoming synonymous with a good old cup of joe.

Photo by Lex Sirikiat on Unsplash

As mentioned above tote bags are brilliant. Having a sturdy but exciting to look at bag design, will mean people can use it to carry files and folders, their groceries or even as a daily use bag. You could buck the trend slightly, and produce higher quality bags and much like the cups use them as giveaways to create that social media buzz.

Notepads and diaries, these are the type of thing people carry around with them for ages. You should think about what size would be most useful to your audience, and the ease of use factor. While big A4 size might be great to have a supersized logo on it, it probably won’t be used much out of the house. Think light and easy.

A pen to go with it.

With the impact of cloud services, you might think USB sticks are obsolete. However, in many circles decks and presentations will still be put on a USB. If your internet connection fails you and you can’t access your performance, that makes a terrible impression. USB sticks stop that from happening. Try to think of an innovative shape and style though, nothing too small in memory either.

Headphones. With branded colors, perhaps even a material wrap with your brand name stitched in. These are massively used by commuters, but remember to cater for more than just one brand of phone.

When it comes to promotional material, you should be thinking about what will service your audience best, and what type of audience you want to attract. Start-up business can profit nicely from smaller promotional products and giving them away.