Environmental graphic design (EGD) plays a major role in building a brand. It also connects people to places and can change our built environment from a static one to a dynamic one.  These days, in the well-developed countries, we can find cities that have well-controlled communications in the digitized environments. This helps control the traffic to the busy areas and allows people to find their way quickly so they can go about their day without much delay or confusion.

Environmental graphic design is also called experiential graphic design as it offers an experience. This experience removes any level of confusion. Designs that convey a business message well have to be carefully designed to be effective. Bad designing leads to failures and a lot of strategy building goes into making these visual communications. Art also plays a role in the experiential design and so does a study of the human mind. Some forms and colors are taken well by our minds while others are not. A place can be made easily navigable and at the same time express a brand in order to strengthen the relationships they have with their customers. An experience can be rated as poor or rich. A poor experience is where the level of confusion in the prospects is still high as the design is not properly working towards meeting its goals while in a rich experience the designs have worked well and have delivered your business message. As a result, you get more traffic to your facility and make more sales.

Most cities, malls and large brand names now rely a lot on environmental graphic design. Instead of spelling out their product features and benefits they offer an experience that is closer to their brand image. This helps bring prospects and clients closer to their trade name.

A modern-day environmental graphic design company is experienced at creating not just graphic design but also interior design, landscape design, architectural design, and exhibition design. The scope of EGD is much broader and encompasses the entire build environment. These companies build the wayfinding systems along with the interior and exterior signage systems. They also make architectural and identity graphics and work on enhancing the experience that customers have in the retail spaces. This allows businesses to express themselves better to their prospects and communicate their business message more effectively.

Every business has an objective and by using the art of storytelling one can reinforce the brand. Exhibitions, museums and places where visitors go to get some entertainment, or a unique experience can all be redesigned to offer a richer experience.

In the creation of an experience and to tell a story besides images and illustrations, the material and patterns play a major role. Some fonts and colors also affect our mind in a positive way and experienced designers know all about the right elements to use in your graphic design. They know how to fuse all these elements together to come up with an effective design that is attractive.

The purpose of the design is to solve problems for the client. For example, if they do not get much traffic the design is supposed to draw more traffic. Designers can invoke any kind of message and inspire the audience about your company, the trade and tell them more about you. This is in an effort to create a bond between you and your prospects. Visitors will find interacting with your space easier and learn something new.  When you want to enhance the corporate image the EGD designers can help you achieve this goal. Your office spaces will be redone to show off your corporate culture and identity in a more relevant manner. This will increase customer loyalties and you will be able to retain more employees. The cost of training is high and most corporate offices pay attention to their corporate image. This also gives off a good impression of you when business meetings take place at your offices. It is easier to seal deals when your business partners take in a good impression. The office spaces talk about you and the easier it is for them to interact with the space the more likely they are to trust you.

When the office spaces seem disorderly, you can lose a lot of business. Employees are more motivated when the space they work in is functional.  There is a higher level of productivity in offices that are well designed as the employees feel at ease while they work. Keeping your workforce well engaged and making them feel valued has positive effects on work culture. They gain a better sense of belonging and follow all work standards.

Environmental graphic design lets a business enhance communication, tell business stories, and redefine a business message. It helps with navigation, information, branding, and corporate identity. Spaces that are static can be converted to dynamic spaces that change every now and then with the help of graphics.

About the author – Paul Larry

Paul is a technical blogger and if you enjoyed his article head to his website and check out the services he offers: http://www.visualcomm.com/