Why Businesses Need to Engage Customers with Mobile Marketing

Smartphone access has changed the way businesses interact with customers. Right now, there are over 3.65 billion unique global mobile users. Customer engagement, before, dealt with generic interaction. Now, one-on-one feedback options are possible with mobile.

A company enabled by mobile stays in business. Beyond 2016, mobile marketing won’t be a choice. It’ll be a necessity. If your company is reworking a marketing plan, or, if it’s constructing a customer-centric business model, it should consider engaging customers via mobile. Mobile marketing is hitting the industry hard, and for several reasons:

Video Marketing

Mobile video advertisement alone justifies the shift to mobile. Video ad platforms in 2016 will dominate, and companies capable of aligning mobile video with their promotional strategies will succeed in long-term campaigns. Mobile video advertisement is growing rapidly. In fact, smartphone-based video ads are expected to grow past 13 billion by the start of 2020. Sure, you might’ve heard of the power offered by a viral video campaign, but your brand isn’t equipped for upcoming years unless it’s stocked up on mobile video content.

Deep Linking

Because smartphones have become common Internet browsing tools, big-name providers have created mobile-first environments. Google’s App Indexing is here, and it’s making online app indexing incredibly viable. Contextual search, after 2016, will help app marketers reach big audiences, specific consumer segments and important buyer divisions. Companies, now, are deep linking their mobile content to boost visibility. Brands are exchanging typical visibility strategies in favor of mobile app deep linking.

Mobile App Advertisements

Apple’s iOS 9 is migrating the mobile app space. In the past, marketers could pair mobile web experiences with desktop-centric advertisements. Now, mobile apps control much of modern advertisement. 79 percent of mobile users engage apps on a daily basis. Moreover, smartphone providers are urging marketers to invest in in-app advertisement. More than ever, mobile apps are a superior promotion space. They offer incredible cross-channel accessibility, too.

Digital Discounts

The world of branded discounts has gone entirely mobile, too. Your brand can’t get away with offering typical paper coupons anymore. Instead, it needs to prioritize SMS-based discounts and deals. Today, nearly 50 percent of American buyers make direct purchases after receiving a texted QR code, discount coupon or other offer. Consumers aren’t waiting for magazine clip-outs. They’re swiping their phones, signing up for email lists and scanning discount codes.

Few platforms compare to the incredible accessibility of SMS. Real-time solutions, feedback options and discount send-outs are becoming entirely text-based. Check out this article to find out how real-time text notifications are boosting e-commerce sales, too.

Location-Specific Offers

Smartphone technology has adopted high-tech location identification technology. In previous years, customers could engage brands with digital maps. Now, they can take part in dynamic marketing efforts with pinpointed locations, rapid-shift beacon options and immersive stores. Location-specific messaging spawned the trend, and hyper-sensitive services carried it.

Companies adopting mobile-first strategy can harness alert-centric campaigns, & offer on-location benefits... Click To Tweet

Companies adopting a mobile-first strategy can now harness alert-centric campaigns, and they can offer on-location benefits to their favorite customers. By implementing an automated SMS platform, a company can take part in the many new marketing initiatives sworn to putting buyers first. E-commerce, in-house sales and ongoing marketing campaigns all benefit from smartphone service adoption, and companies are catching on. As the technology world grows, mobile marketers will gain new insight into consumer behavior. Do your part, and benefit the customer with astounding offers and endless support.

What’s Next?

What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing?  I would love to read your comments below.

About the Author: Sophorn Chhay

Sophorn is the marketing guy at  Trumpia, the most complete SMS software with mass SMS messaging, smart targeting and automation.

Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and Google+

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