When selling a niche product, you have a much smaller market to appeal to. This can have its advantages and its disadvantages. Whilst you have fewer potential customers out there willing to buy into your product, you also have less competition which means you’re able to attract a greater slice of this market. The hardest part is of course finding these consumers. This often involves...
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Being professional is an important skill for all business owners, and their teams, to nail. There is nothing worse than putting a lot of time and money into your big idea, only to find out that you haven’t quite got the reputation required to keep it going. Professionalism can seem difficult to get right, but there are many ways to ensure that you’re heading in...
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Making the decision to start a business is not easy to say the least. You may constantly be worried that it’s not the right time and that you are not financially stable enough. One thing that you do have to remember is that there will always be something holding you back, and unless you push yourself, you will never be able to achieve your full...
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Does your business need a survival plan? Answer yes… – If your business is leaking money. – You have a shortage of customers. – Your industry is under threat. And even if you have answered no, your business might still need a survival plan. You might be experiencing success today, but that could all change in the not-too distant future. No matter how your business...
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It would be ideal if the money we made from our jobs could go straight towards things that we enjoy and want to have. Alas, a significant portion has to go back into our work, in the form of coffee, takeout lunches, and the biggest one, getting to and from the office. Unless you’re lucky enough to work for a company that pays for your...
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