Whilst it may feel as if you’re at a disadvantage in comparison to the huge corporate brands in your industry, every underdog business can use its size to its advantage. As a small company, you’re still connected closely to the client base, and that means you can make more of an impact on them than your big rival businesses. After all, many consumers prefer the...
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We are addicted to drama. We are constantly running grammy-award-winning story lines in our heads. Stories about our finances. Stories about what the client thinks of us simply because the tone of the email we received is not as friendly as usual. Stories about how our competitors are so much better than us. Stories about the massive amount of hours we work and how it...
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Taking a family travelling is always a big deal and pretty hard to plan. With three daughters, I definitely wasn’t letting myself in for an easy task. But we needed and deserved a break, and I wanted it to be the trip of a lifetime. Here’s how I put together the plans that kept us happy around the world. Itemise everything (but be flexible) My...
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Many startups are based on a business idea fuelled by a hobby. There are those who put their gift of writing to good use (think copywriters), animal lovers who begin a pet-sitting service, and the DIY types who make and sell their creations online. Great ideas, all. For the purposes of this article, however, we are looking at one hobby in particular. Photography. If you...
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Everyone in this day and age is taking to the internet. Over the past few decades we have gone from slow and poor internet speeds to super fast broadband without the worry of disconnection and more importantly, costing our parents a small fortune for being on the internet for too long! With that, that’s why having your website up among the best is important to...
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