Today, the majority of people are focusing so much on online marketing that they seem to forget, or fail to bother with, many of the brilliant offline options to connect with prospective customers. The truth is that traditional offline marketing, such as putting up flyers or giving out pamphlets can be a very helpful and effective touchpoint to your marketing campaign, and can integrate with...
Read More
Want people to remember your brand? Having a clear brand identity can help to gain the trust of new customers by making your company appear bigger and more organised. Here are just 15 ways to build brand awareness. Staff uniform Your first step could be to consider branded uniforms. These could contain your logo or be of a colour that reflects your company. Branded...
Read More
If you run an online business then you will know how hard it can be to stand out from the crowd. After all, you have thousands of companies to compete with and there is a high chance that they are selling a very similar product to you as well. One way for you to get the edge would be for you to take spectacular product...
Read More
In recent years, coffee culture has exploded and affects everything from online discussions to staff kitchens. Some people think that it has created coffee “experts” that are annoying to listen to, but others feel that coffee has become more than just a beverage in the office. In this post, we’ll be looking at what makes coffee such an important beverage and the positives it has...
Read More
CIOs have a tenuous relationship with the C-suite. While the chief executive, chief financial officer, and the head of operations can find common ground, they’re often left scratching their heads when in receipt of input from the CIO. What is it precisely that the chief information officer does, anyway? Flickr with credit to IBM Events But CIOs have a vital role in business says...
Read More