Target marketing is one of the most useful tips for business growth that you shouldn’t ignore as a business owner. It involves researching and understanding your potential customers based on their demographics, location, personalities, values, and behaviour. Marketers use this strategy to help them focus their advertising messages and set budgets to avoid wastage. While this remains an effective approach, it’s important to ensure you...

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The Coronavirus pandemic has dramatically changed the ways businesses operate to the point where you might not recognise it any longer. Customers disinfecting their hands as they walk into your store with face masks adjusted and a shifty look in their eyes is weird. However, it isn’t the only way your company has altered in the past four months. As a marketing outfit, you’ve got...

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There is no denying that we have all been through a very strange few months and 2020 perhaps has not been the year that you originally imagined it would be. There is no denying that as a business, you may have had to make some big changes. However, with things starting to ease up, could you do with pushing your business forward to kickstart the...

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A successful business is one that uses marketing to engage with its target audience and increase sales figures. Without effective marketing, you’re going to struggle to create any brand awareness or give people a reason to interact with your company. Due to this, it’s essential that you have viable marketing strategies in place at all times.  Of course, there are plenty of new marketing techniques...

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If you take a look at law firms and their current marketing strategies, you’ll generally find that they fall into one of two categories.  The old fashioned, boring and unapproachable firms, and at the other end of the scale, the gimmicky ones, that have opted for the fast-food style approach to marketing themselves.  While this is not a great reflection of the industry, or it...

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