Business / Digital Marketing
With the latest update from Facebook announcing that they are tightening up the news feed to add more value to users who are statistically spending less time “scrolling” on the platform, marketers groan again. What this means for business pages is it is another step away from organic traffic towards higher budgets to get content in front of our target audiences. Someone asked me the other...
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Business / Digital Marketing
Back in the day, when I was first learning sales and marketing, customer service was the be-all and end-all. It was the foundation of everything we were taught and was an essential cornerstone of every business strategy. Your customers are, after all, the people who actually keep your business going. It didn’t matter whether you were selling apples, or checking someone into your new luxury...
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Business / Digital Marketing
A day in the life of a digital marketer What do online marketers or digital marketing consultants do? They help your business to ‘get found’ online using a combination of inbound and outbound tactics. With many of my clients being accommodation businesses scattered throughout Australia, there are different ways I manage their online activity. In this article, I’ll show you what’s involved in my typical...
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Business / Digital Marketing
Think you’re a pro but then realise you’re not? Have you ever experienced a moment in your life when something looks easy, so you give it a try? Maybe a couple of times… But after a few embarrassing attempts, it turns out to be incredibly challenging and in the end, quite frustrating? It was a bit like that for me with surfing. My brothers made...
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Design / Digital Marketing
There are so many facets of running a business these days that it is hard to focus on what really matters, at times. And now with the accessibility of so much information provided by the internet, it can be even more confusing. Where do you focus your efforts to get the best returns? What do you invest in and what methods should you be using...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
