Business / Digital Marketing
Guest post by Hollie Hoadley from Creative Solutions Consulting. In another post of mine, we explored the phenomenon of insourcing. If you missed it, we basically talked about how things are going digital to make life easier for our customers. As entrepreneurs, we were told to either go online or go extinct, so we embraced all things digital – automated lead nurturing, rapid e-commerce, live chat...
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Business / Digital Marketing
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars...
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Business / Startups
Am I a Solopreneur or Entrepreneur? A solopreneur, put simply, is someone who sets up then runs their business single-handedly. They are focused on building their own personal brand. They can be freelancers, small business owners or consultants. They embrace working alone and don’t outsource. An entrepreneur on the other hand seeks to build a business to make a profit and then sell it. They...
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Business / Startups
A common characteristic of an entrepreneur is the fierce desire to be in control of one’s own work and see the proper remuneration for the effort expended. There is a driving force that pushes the entrepreneur to create, to have the freedom to create with a personal responsibility for the trialling of ideas without the restrictions of time, nor the pressure of answering to a...
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Business / Digital Marketing
This post is part of a series called “The Main Point of Being Online”. If you missed the other posts read them first here: The Point of Being “Online” Part 1: Your Website The Point of Being “Online” Part 2: Social Media A couple of quick reminders from my previous posts to get us started: “The main point here about being “online” is that half...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
