Business / Digital Marketing
This is a guest post by Rishi Ghai Most businesses review their marketing health at least once a year. Your business probably does the same, adhering to an annual planning cycle. One would think that such reviews are more than sufficient to keep you on course and set new marketing goals. The truth is that despite frequent reviews, the marketing function of your organisation may...
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Business / Motivate
60 – 80 percent of most western economies are built around small business ownership (5 employees or less). The hum of our economies, it seems, relies heavily on hard working people rolling up their sleeves day in, day out and committing to the process of pumping out their products and services so that we can all live reasonably settled lives. There is so much buzz...
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Business / Design
Guest post by Smrita Jain It’s Monday morning, 10 am. We all gather around our conference table, some having their tea or morning joe. We start our usual struggle of understanding what the client is requesting. What we ought to deliver, when to deliver, how many, what material or platform and, most importantly, why! I Question Everything. With messy job numbers, project managers are clueless as...
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Business / Digital Marketing
Everyday, we are doing business with a world that has access to more information than ever before. Every school of thought can be researched quickly. Niche markets have opportunities like never before, and ‘long-tail’ businesses are still making good profits thanks to search engines, readily available and detailed amounts of data and targeted marketing. Education is an everyday commodity. Communication is fast and word of...
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Business / Digital Marketing
Guest post by Hollie Hoadley It’s no secret that knowing your customer journey and nurturing it throughout the entire lifecycle is so important to running a successful business. We know that from the second someone enters a form, emails or calls, or places an order, it’s critical to ensure that their experience is handled with the utmost professionalism and care. Seems simple, doesn’t it?...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
