Business / Marketing
Consumers gravitate towards businesses with appealing brands. A company’s brand is its identity. Two fast-food restaurants might serve the same food, but if one of them is called McDonald’s, Subway, or Burger King, then a consumer is probably going to choose that option over the restaurant they don’t know. Branding gives people a sense of certainty. It tells them that they’re choosing a reliable and...
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Business / Money Matters
There are so many reasons why your small business might be losing out on money. Some of them are obvious, but others are not so much. If you want to make the right changes then you need to identify the root cause first. Bad Accounting If you want to have any chance of business success, you need to know your numbers. If you don’t then...
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Business / Marketing
As a twenty first century startup, you need your online presence to be exceptional. Your brand needs to be visible, you need to have a presence that is easy to find, and you need to be able to compete with your already well established industry rivals. Finding your feet within your sector is difficult enough without having the online presence to back up your business...
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Business / Health
One of the loneliest things to do is to run a small business. You usually start out on your own and sometimes, you need someone else with you to bounce ideas with and turn to them with your questions. The thing is, most small businesses don’t start out with more than one person, and that’s not helpful for business continuity, let alone business leader sanity!...
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Business / Productivity
Time is money. Running a business is all about making as much money in as little time as possible. If you take too long to close deals and make sales, then you’ll never reach your peak. Unfortunately, this is a problem that plagues companies all over the world. You waste too much time in your business, usually concerning yourself with things that could be avoided. ...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
