Brand / Marketing
Every business knows that its brand reputation is one of the most important elements of success. Without a strong reputation, you will not have the respect or the interest of those that matter most, whether consumers or investors. It can be difficult for small businesses to establish a reputation, though. These small businesses do not have the budget or the background to rely on the...
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Brand
Establishing trust with a business is the most important step in the customer journey. Indeed, trust sits at the core of every business interaction. Buying from a brand you trust means you’ve got faith in the quality of the product or service and how the brand treats its customers. Unfortunately, with more than 500,000 brands worldwide, customers need to be quick to judge the trustworthiness...
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Brand / Digital Marketing
Social media has become an essential part of any marketing strategy. And if you are unsure of where to begin, this blog post will discuss all the necessary steps for your company's social media presence to grow.
Brand
Where you spend your money matters, and anyone who is dedicated to living a health-conscious and eco-friendly lifestyle should strive to dig deep and uncover eco-friendly businesses. Those who are becoming more eco-conscious can find this tricky, though. The old habits of convenience are difficult to break, and even then, many companies do not always fulfill their eco-friendly promises. So how can you know if...
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Brand / Business
Branding your small business begins when you develop your startup idea. The process helps you create and nourish the concept to its fullest potential. While it is easier to think of logos or colour schemes, branding demands more than that. With over 60% of Australian startups failing to go past year three, it is helpful for small business owners to develop and maintain their marketing...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
