If you’re running a business that involves delivering products to customers, you will probably have multiple drivers on the road. You might be hiring these drivers yourself, or you could be using a full outsourcing service. Most business owners think very little about the drivers delivering their product, but you shouldn’t make this mistake. The way your driver’s act and how they perform does matter for your business. It can be the difference between a customer buying again, recommending to a friend or avoiding your company like the plague.

 

Don’t forget, these drivers are going to be interacting with potential customers on the road and in person when they make their deliveries. So what issues do you need to think about here?

 

Speeding

 

You do need to make sure that your drivers of trucks, lorries or vehicles are staying safe on the road. There will be a temptation to speed. They might be eager to deliver a product on time even when they are behind or get their break early. Either way, this is dangerous, and you can bet that someone on the road will notice. Now, perhaps you’re lucky, and your brand isn’t plastered on the van. This will be the case if you are outsourcing. In this situation, a dangerous driver isn’t typically going to cause bad reviews for your business. However, if it does have your brand or logo on the vehicle, consider adding ‘how my driving’ bumper stickers with a number to call. This will quickly help you weed out problematic drivers.

 

Asleep At The Wheel

 

According to websites like DCMDLaw.com today fatigue is one of the most common causes of truck accidents on the road. Why does this happen? Usually, a driver is working insane hours and being pushed to their very limit to complete deliveries. It’s a serious problem, but it can be easily rectified. You can do this by simply making sure that you have policies in place that will protect you, your drivers and other people on the road. Make sure that drivers are taking regular breaks, even if it means that your turnaround time is a little slower.

 

No Service With A Smile

 

Do make sure that when you train your employees, you are teaching them how to provide the best possible level of care to customers. You don’t want to be in the situation where they are simply throwing deliveries over the fence when people aren’t in or leaving them outside in the rain. You want your drivers to go the extra mile, and it’s possible for them to do this if you have the right set up. Drivers should be able to contact your customers and let them know exactly when they are going to arrive. By doing this, you can make sure you never get the complaints from customers that their package wasn’t delivered when expected. You can read more about the issue of packages not being delivered on TheGuardian.com.

 

We hope you see now why it’s important to understand that your drivers are being watched and what you can do to avoid the worst situations that this can cause.