At the time of writing, we are about to enter a new year, which should give you the perfect excuse to think about those areas of your business that needs a makeover. However, when it comes to your website, you should never delay. Considering your website is possibly your greatest marketing tool, as well as a  portal where your customers will hopefully be encouraged to part ways with their cash, you should makeover your website as soon as you realise it may no longer be as fit for purpose as it once was.

These are the telltale signs that your website is quite possibly out of date, and out of touch with the modern consumer.

 

Pages are slow to load.

Your site visitors expect lightning quick speed, so if your web pages open at a snail’s pace, they are going to get frustrated and move elsewhere for whatever it is they need. Test your website with this speed checker, and if your pages take longer than 3 seconds to load up, you need to make a few changes around your website. There may be a number of reasons why your website is slow to load, including an excessive usage of ads, and non-optimized images. Make the necessary tweaks, and if problems still occur, contact a specialist in web design and/or consider a new hosting plan that offers better loading times.

 

Your site isn’t optimized for mobile devices.

To stay in touch with the modern consumer, your website needs to look good across a range of devices, including smartphones and tablets. If you haven’t previously considered doing so, use a website optimization tool to ensure your web pages display correctly across the range of mobile devices that many of your site visitors are using.

 

Your website looks outdated.

Look at the websites you see online. How does your website compare with them? Is your website lacking any modern features that other business websites possess? Does the overall visual appeal of your website lack in any way when compared to the flashier and trendier alternatives you see online? If your website looks out of date, and doesn’t possess anything the modern consumer now require as standard – more payment options, live chat, etc. – then you need to make the relevant changes to both keep up with the competition and attract more customers.

 

Your website isn’t secure.

It doesn’t matter how large or small your business is, your website needs to be at the top of its game when it comes to security. Your business and your customers depend on it. If you haven’t updated your antivirus programmes for a while, or if you haven’t bothered implementing any, then now is the time to do so. You might also want to migrate to a cloud server and use a virtual network, both of which are discussed in this article. As cybercriminals get cleverer in the ways they hack into business computer systems, you should also keep yourself in the loop about new hacking methods and ways to protect your business. Do your research online, and makeover this part of your website before it is too late for you.

 

So, does your business website need a makeover? The answer is yes, especially if any of the above relates to you. Make the necessary changes now, and you should see an improvement to your customer conversion rate and profits in the coming months.

 

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