These days, so many businesses come and go that it’s become more important to attract customers and maintain activity and foot traffic in your storefront. In Metro Manila alone, busy streets are littered with different establishments and thousands of people going about their business every day. Even with this hectic urban picture, you can make use of that dense populace surrounding your location and convert passersby into customers who make actual purchases.

Here are some ways of gaining foot traffic in the metro today:

Maximize your curb-side appeal

From your outdoor signs to the visible display you have, you need to make your exteriors look attractive to customers so that they feel invited to stop, look at your shop, and decide to go in. Of course, the basics include keeping the immediate front area clean regularly. But it’s also important to have something that engages your customer.

First, the actual signage of your store needs to be the right size with a design that is legible and memorable to boot. Lighting also plays a big part, as potential customers need to be able to find your store to want to go to it. Adding on that, you can even add on-ground signage that can highlight any deals or promos you have or include some memorable messaging to establish your branding to passersby.

A consumer survey revealed that eight in ten people enter a new store solely based on the sign and that majority of consumers find that proper signage encourages them to do business with a particular store.

Meld online with offline

Yes, the online world has a direct effect on the success of your brick-and-mortar storefront. Good online engagement can impact your visibility in the market and directly translate to more sales and physical visits.

There are lots of ways to properly turn your online presence to offline success, including making use of online listings and pages to establish your presence and make your location easy to find. Have clear contact information, an address, and store hours; doing this can bring in more people.

Besides ads and the like, you can have an online storefront that gives people access to your catalog because data shows that almost 90% of those consumers research online but buy offline. Among them, online shoppers prefer the option to pick items up at the store once they’ve paid digitally. By bringing them to you, you can even encourage extra purchases once they’re at the physical store.

Build the in-store experience

When you’ve got the “bringing people in” part covered, you also have to make sure they like what’s in the store to maintain foot traffic with returns. That might even include new customers who came because of recommendations and word-of-mouth reviews.

The store experience is simply a matter of making everything easy to find. It also makes use of an attractive display that fits your brand, has well-trained staff, and even uses the right music inside.

By investing in these changes, you can be more confident in the ensuing foot traffic that you can expect from consumers all around. Along the way, your business can grow and succeed.