Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
When you’re in business, it’s always important to keep your eyes on the latest technology trends. This isn’t just because it can make life a whole lot easier and your business simpler to run, but it also means you’re making things more convenient for your customers. Embracing new technologies always keeps your business one step ahead. So, which trending technologies do you need to keep...
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A franchise isn’t a phrase you tend to hear regarding businesses. Well, it is because it only applies to this industry but it’s sort of out of fashion in the 21st-century. Modern companies are limited, private or public corporations with layers of protection. Think of them like an onion. New ones are sole proprietors; entrepreneurs hopped up on self-esteem who decide to launch a startup...
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Business expansion can be a tricky, and expensive thing to get right. That is why it’s crucial that you have a strategic plan that can help you identify the potential options that your business can grasp. Luckily, in the post below you will find the different aspects that a comprehensive plan will need to cover. Keep reading to find out what they are. Source Expand...
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The digital era is a great harbinger of opportunity. It has enabled ordinary men and women from all walks of life to form businesses of their very own. It has allowed them to buy and sell, trade and grow and maintain a close relationship with their clientele that previous generations of entrepreneurs could only dream of. Through the digital realm virtually anyone with a great...
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When selling a niche product, you have a much smaller market to appeal to. This can have its advantages and its disadvantages. Whilst you have fewer potential customers out there willing to buy into your product, you also have less competition which means you’re able to attract a greater slice of this market. The hardest part is of course finding these consumers. This often involves...
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