Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
Whatever kind of business it is that you happen to run, there are certain things you are always going to need to be sure of, and the fact that you keep your office as safe and secure and productive as possible is just one of them. It is such a major one, however, that overlooking it could easily result in a much less successful business,...
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The internet is a great opportunity for entrepreneurs to build far-reaching businesses, but with much lower startup costs. Creating such a business is also a lot simpler than opening a brick and mortar store. That being said, like any other type of company, an online business still comes with challenges. In fact, it has an entire set of unique risks that traditional companies rarely need...
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UX – User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. A good website is the bread and butter of clinching online sales. We’ve all had the unfortunate experiences where we have been searching for information or to make a...
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Business growth doesn’t happen overnight. It’s a work of love that demands dedication, strategic efforts, and constant vigilance. It can take several months or even years to achieve the growth objective you’ve been dreaming of. However, it’s not uncommon for entrepreneurs to struggle to cope with their business growth. Indeed, you don’t just grow a business. You transform it in the process. These transformations require...
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New companies need all the help they can get when it comes to getting off the ground, and becoming profitable. Alas, many companies don’t help themselves. Even though they often fall into the trap of thinking that they’re doing the right thing, they are, in fact, inadvertently putting the wrong foot forward. Good intentions don’t prevent things from becoming mistakes; indeed, in most cases, they...
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