Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
There are so many aspects of our business that, with the benefit of hindsight, if we could have made these little fixes at the outset, we would have saved a lot of time, effort, and money. But sometimes, the benefit of hindsight is a great way to be a better business person. But when there are aspects that are continually failing, time and time again,...
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These days, with blogs, the internet, and social media, having an online presence for any small business is a must. It really is something that is vital for any business. Even if you have a business that isn’t only based online, such as a business that has a brick-and-mortar store, an online presence really is important. To show just how important, there have been several...
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Not everyone has a fully fledged idea for a business, and that’s perfectly normal. Not every business out there was started from original idea on its own, and a lot of companies required two or more heads to even get to a functioning state for starting up! After all, originality often means taking another idea and tweaking it, and then tweaking it again and again...
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Copy is at the heart of your business. Without it, nobody would understand who you are or what you do. But having just any copy versus no copy simply won’t do. It’s important to spend time crafting effective copy that will not only inform, but help persuade and influence people to engage with or buy from your company. Do you think your business’ copy could...
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It used to be that big business set the tone and the pace for everyone else. But as globalisation and the need for personalised service have become key drivers within all areas of trade, increasingly it is the smaller businesses with their greater agility and responsiveness to market need that have come out on top. Blue chip corps are now trying to emulate many aspects...
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