Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
Running a business is not as easy as some may like you to believe. There will always be spinning plates. From gaining new business, customers and clients, to working through an office space and managing employee expectations. It can be a minefield at times on a daily basis. There is no hiding from the fact that many startup businesses fail in the first year, and...
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Running a small business nowadays is tough. You’re operating in a saturated market and it can be pretty difficult to stand out from the crowd. But at the end of the day, this is something that you’re going to have to achieve if you want to experience success! If you step back, your competitors will walk all over you, drawing your potential customers’ attention away...
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The rate of unemployment is at record low levels. While this is great news for employees, business owners are struggling to maintain a steady workforce. The decision to leave a job is never taken lightly. Even so, millions are quitting theirs in search of something better. This sort of turnover is incredibly expensive. It can also hugely impact the atmosphere within your business. To keep...
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When your company starts to grow your mind begins to overflow with possibilities. Before your expansion gets out of hand, you need to figure out your plan for hiring new employees. From mastering staff training to getting the onboarding process just right, there are a number of ways that you can streamline your hiring process. You don’t want to encounter chaos when expanding your team...
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Nothing builds customer loyalty and creates new leads like a free branded pen, or a mug with your logo on it. With these, you get to do something for your customers, while also spreading your business message. It’s a mutually beneficial set up which, on the surface, looks like an obvious option for any business owner. Sadly, even this fun marketing method costs. In theory,...
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