Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
What do you think when you think of the term ‘entrepreneur?’ Well, for many of us, the word has become sour. We think of those who aggressively market ‘their new book’ on Instagram, despite having almost no business experience to show or talk through. The truth is that on social media, acting and presenting yourself as an entrepreneur can often be just as celebrated as...
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There is no business without a lightbulb moment. An idea is to the business what a spark is to the engine. Without it, you can’t move forward. According to Plato, in his theory of forms, the world of ideas represents the ultimate, timeless reality. As such, the spark becomes far more significant than the rest of the engine. However, 21th century businesses have long forgotten...
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When you run your own business, you’re bound to make mistakes from time to time. This can be frustrating to say the least, but there are a few things that you can do to limit them as much as possible. Failing to Plan When you don’t plan, you are essentially planning to fail. If you don’t have any kind of business plan to guide your...
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Leadership isn’t just about rewarding employees. It’s also about keeping your team focused and motivating them so that they can achieve the goals you’ve set. If you want your team to be the best that they can be, you need to do some groundwork and you also need to make sure that they know their role. Open Communication Honesty and openness should always be a...
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Starting your business is an incredibly exciting prospect. You want everything to be just perfect so you can hit the ground running and be a success from day one. Realistically, it may be a while until you start to see a return on your company or experience any growth. This doesn’t mean you should stop or slow down when it comes to pushing and striving...
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