Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
Corporate espionage can often seem like something that only happens in the movies. We imagine Jason Statham or worse Tom Cruise, rappelling in from the rooftops in a stealth suit, creeping along our office floor until they get to the ‘mainframe terminal’. They hack this in record speed, accessing our files which contain information on every wrong we have ever committed, only to escape like...
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Consumers gravitate towards businesses with appealing brands. A company’s brand is its identity. Two fast-food restaurants might serve the same food, but if one of them is called McDonald’s, Subway, or Burger King, then a consumer is probably going to choose that option over the restaurant they don’t know. Branding gives people a sense of certainty. It tells them that they’re choosing a reliable and...
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In the world of business enterprise and competition, most of us understand that the strongest and best businesses usually rise to the top, while the worst often fall to the bottom. In some cases, this is not true. For example, some might decry the market share that Apple has over the market compared to the prices they charge for the products they currently put out....
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There are so many reasons why your small business might be losing out on money. Some of them are obvious, but others are not so much. If you want to make the right changes then you need to identify the root cause first. Bad Accounting If you want to have any chance of business success, you need to know your numbers. If you don’t then...
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Your customers are at the very heart of everything that you do. To encourage customer loyalty and continue to grow, it’s vital to prioritise high levels of service. If you’re looking for a few ways to up your customer service game- the following should come in handy! Use a CRM A customer relationship management system (CRM) works to digitally organise and manage the exchanges with...
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