Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
If you take a look at law firms and their current marketing strategies, you’ll generally find that they fall into one of two categories. The old fashioned, boring and unapproachable firms, and at the other end of the scale, the gimmicky ones, that have opted for the fast-food style approach to marketing themselves. While this is not a great reflection of the industry, or it...
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Running your company involves the balancing of many small tasks that all require attention every single day. Whether you are running a solo outfit or employing a small team of staff, you can end up getting bogged down and sidetracked by all the different areas you need to focus on to keep the company up and running. Image Credit: Pexels CC0 License If you have...
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In many businesses, there will come a time when you need to think about how you are going to change the money around so that things are looking considerably healthier. You might even find that you are in the midst of an emergency, and you need to suddenly try and improve the finances greatly in a short space of time. There are many ways to...
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Many businesses focus on communicating externally; with customers, investors, clients, and the media. As a result of this, effective communicate internally can be overlooked. Effective communication with your staff is essential. It allows you to run projects more smoothly, have a clear idea of morale, and make your team feel valued. Image – free for commercial use 1. Be clear and concise. Avoid overwriting and...
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When starting a business, establishing a strong brand is essential. In many ways, this is the identity of your company and can have a telling impact on customer relations and prospective leads. While many people try to overcomplicate the process, you can achieve greatness by focusing on just five things. So, what is the magical formula for building a great brand? Here’s all you need...
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