Everyday, we are doing business with a world that has access to more information than ever before. Every school of thought can be researched quickly. Niche markets have opportunities like never before, and ‘long-tail’ businesses are still making good profits thanks to search engines, readily available and detailed amounts of data and targeted marketing. Education is an everyday commodity. Communication is fast and word of...
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In an effort to rise above the rest, there are those of us who are truly committed to being genuine and somewhat original. We really think about what we are producing, what we are preaching and the standards we are delivering, and we aim to go the extra mile. Raise the standard. Stand out. Live louder then the masses who are screaming a similar message...
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As more and more people move away from the traditional style of corporate work and move into an embraced environment of remote employment, and more so, self-employment, whole other levels of challenges become apparent that were not so apparent in the traditional work-place environment. Communication skills now need to be refined to compensate for the limited face-to-face interaction, and many professional relationships are now...
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Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet....
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So tell me, what makes you come A L I V E? “Put your ear down to your soul and listen hard” – Anne Sexton This is not a rhetorical question. It is not one to like, share, tweet, post, feel good about and move on. What makes you come alive? What stirs your soul? Those moments when you feel energised… what causes that sudden...
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