Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
Setting up a business is more than a full-time commitment. It’s hands-on, and it’s mentally tough. There might be setbacks, and there might be challenges that you don’t feel you can face. But once your business is trading and starts to enjoy regular orders for your product or service, you know you’re on track. Before you get too excited about your success, make sure you’ve...
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18 months into my business and halfway across the other side of the world from where I had been living most of my life I hit a massive low. There was nothing I could do to pull myself out of it. Almost daily I was feeling incredibly anxious, trying to kick bouts of depression and had a massive urge to just run away from everything,...
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Breaking from the norm and committing to a new project as a small business owner is essential to growing and becoming one step closer to your dream. A new project can be a new product or service that you’re implementing as part of your offerings to consumers, or possibly becoming a partner with another business. Ideally, your tasks will be layered, and all your employees...
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Back in the day, when I was first learning sales and marketing, customer service was the be-all and end-all. It was the foundation of everything we were taught and was an essential cornerstone of every business strategy. Your customers are, after all, the people who actually keep your business going. It didn’t matter whether you were selling apples, or checking someone into your new luxury...
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When things are going well for your enterprise, it can feel like nothing could bring you down. But, that feeling of flying high will, indeed, come to an end if you aren’t careful. We all know that successful business is about development. As such, a good product won’t be enough to see you through if you don’t continue to enhance it. Product development is, after...
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