Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
Building up a business can be tough. When you first start out, you can often have big dreams of being wildly successful and want them to happen overnight. But that’s never quite the case. Because to become successful, you have to work hard – it’s never going to happen by accident. But as you’re working away at creating your entrepreneurial empire, you’re going to want...
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Apple, Facebook, Google, we all envy the success of great businesses. It can sometimes seem that some businesses simply have it all while others struggle with basic survival. In reality, every business has the potential to develop into something amazing, assuming that you follow the basic principles of building your market strategy and in-house approach for greatness. To name an obvious example, Apple didn’t become...
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There’s no doubt that we are living in a world that is almost entirely dominated by technology. And one interesting side effect of that is that the pace of modern life is much quicker than it’s ever been before. There’s actually a theory that life moves at the speed of whatever the fastest piece of consumer tech is. So when we were going around in...
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Businesses are increasingly pushing their staff to work harder for longer hours. The reason for this is usually due to a huge increase in workload and the pressure of deadlines looming for work to be completed. If you are a good employer, you likely compensate your workforce very well for the extra deadlines and pressures they face, and so the efficiency of your staff will...
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In business, there are always going to be those areas of the job that you enjoy, those that you don’t mind doing, and those that you pretty much despise doing. Because we can’t love everything that makes up a business. Some elements are creative, some are strategic, some are numeric, and some are administrative. While the former three often require passion or some skill...
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