Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
Thanks to modern technology, it’s easier than ever to avoid the need for business travel. With video communication technology and cloud collaboration software, it’s possible to conduct most of your business from the comfort of your office. This will be a relief for those who don’t enjoy the prospect of travel. Still, it is sometimes necessary to get out of your office chair and onto...
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When I was younger, there were a number of TV shows based around singles being perfectly matched with people they had never met before. Often the contestants were not even allowed to see the other person until they had gone through a series of qualifying levels. This involved finding out things like what the individuals like to do on the weekends, were they into sports,...
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Reputation is a strong thing, nowadays. Businesses can be built off of the back of a good one, and they can also fall as a result of having it damaged. Balancing this as a new company will be extremely difficult, and a lot of start ups will drop the ball at some point during their first few years on the job. Of course, avoiding this...
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There is nothing more encouraging than to see customers coming through your doors, dollars flowing into your bank account, and your teams buzzing around new projects. The heartbeat of your business, healthy. Full of life. Days and weeks roll into months and years. You get so immersed in the day-to-day operations that you start to lose the edge of awareness that you had in the...
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Entrepreneurs always find new ways to make money. Thanks to the internet, there are fewer boundaries than ever before. Another bonus is the desire for homemade products. Corporate goods and services have taken over the market, and consumers are fighting back. At the moment, customers want items that aren’t reproduced in a shady factory in Asia. As a businessperson, the answer is obvious: make goods...
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