Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
If you are a just starting to build an online marketing sales funnel, design is more important than you would think. You will have to make every part of your customer’s buying journey easy and seamless, so you don’t have to spend a lot of money on administration, and your clients get the best possible service. Thanks to the recent developments in web design and...
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If you are a sentimental type, then you’ve probably decided that you want to savour your first dollar your startup earned by popping it in a frame above your desk, using it to serve as a little reminder of how hard you’ve worked and where it all started. It’s what people used to do all the time. However, sentimentality has sort of fallen out of...
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Whilst it may feel as if you’re at a disadvantage in comparison to the huge corporate brands in your industry, every underdog business can use its size to its advantage. As a small company, you’re still connected closely to the client base, and that means you can make more of an impact on them than your big rival businesses. After all, many consumers prefer the...
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We are addicted to drama. We are constantly running grammy-award-winning story lines in our heads. Stories about our finances. Stories about what the client thinks of us simply because the tone of the email we received is not as friendly as usual. Stories about how our competitors are so much better than us. Stories about the massive amount of hours we work and how it...
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Many startups are based on a business idea fuelled by a hobby. There are those who put their gift of writing to good use (think copywriters), animal lovers who begin a pet-sitting service, and the DIY types who make and sell their creations online. Great ideas, all. For the purposes of this article, however, we are looking at one hobby in particular. Photography. If you...
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