Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
Google Adwords can be a good choice for many small business owners in order to create more sales and leads. There’s opportunity to create faster results than with any other technique, although there are still stories of failed campaigns and sinking budgets out there. Adwords can be a gamble at times, but making sure it’s right for your business before going ahead could mean making...
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As a small business, you will always be looking for ways to save money. It doesn’t matter what your industry is, you will always be paying out for something. One of the biggest costs for any business that is out in the world, is overheads. Office rent or mortgage costs, utilities, insurance, staff wages – each of these is an overhead for your business and...
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You may be the head of your company, but if you’ve got employees, then you’re not the only player in your business. And while you should take steps to be the leader and direct in the right direction, you’ll be well-served by not only having your employees work for you but also with each other. If you create an environment where your staff can work...
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If you’re one of those lucky business owners who can, more or less, conduct all their work online, then you’ll have the opportunity to travel around and live wherever you please. While this is most definitely desirable – prepare for many jealous comments – it’s not always straightforward. If you lived on, say, a beach, the temptation would be to spend all day flat on...
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When you first launch your business, you might’ve been lucky enough to have a cash injection. While spending cash initially is fun, when you start making that money back you need to manage it accordingly. It is a dream come true to make money from something you have created with your own hands or use your other skills for, but that bubble can burst very...
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