For any entrepreneur that’s embarking on a journey of self-discovery, the most important aspect of every step is the education we teach ourselves. There are so many different things that we may have to learn at the very beginning because we haven’t got the necessary resources and staff members, from marketing tactics, product alterations, manufacturing, the list goes on. But when we get to the...
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It’s the little things that matter in life. The same goes for your business. Getting ahead in a crowded market space is not an easy task. Of course, it’s all about the end product you deliver your clients. However, the more delicate details sometimes get lost meeting those all-important deliverable deadlines. Communicate well and often, both externally and internally. To the outside, be open...
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You have a business, and you want to expand it. You want to bring a greater customer service to anyone who enters your store, you want to take on new and talented people in new and different departments, and you want to innovate new and exciting products that are going to change just one little sector of the market you operate in. Sure, these are...
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Today, the majority of people are focusing so much on online marketing that they seem to forget, or fail to bother with, many of the brilliant offline options to connect with prospective customers. The truth is that traditional offline marketing, such as putting up flyers or giving out pamphlets can be a very helpful and effective touchpoint to your marketing campaign, and can integrate with...
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Want people to remember your brand? Having a clear brand identity can help to gain the trust of new customers by making your company appear bigger and more organised. Here are just 15 ways to build brand awareness. Staff uniform Your first step could be to consider branded uniforms. These could contain your logo or be of a colour that reflects your company. Branded...
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