Author Archives: Rishi Ghai



Rishi Ghai
Rishi Ghai

Rishi Ghai is a marketing problem solver with 14 years’ international experience––including a decade as an industry analyst at IDC––across Australia, India, and the broader Asia-Pacific region. More recently, he headed global Analyst Relations, Corporate Communications, and Digital Marketing at Cyient. You may connect with him on rishi.ghai@outlook.com, LinkedIn, and Twitter.

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in Business, Digital Marketing

Seven Signs Your Marketing Is Due For A Reset

This is a guest post by Rishi Ghai Most businesses review their marketing health at least once a year. Your business probably does the same, adhering to an annual planning cycle. One would think that such reviews are more than sufficient to keep you on course and set new marketing goals. The truth is that despite frequent reviews, the marketing function of your organisation may...

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08 Dec 2016